“Ever changed the world while sleeping?”

The OOMAY Story
Reading Time: 5 minutes
SDGs: 8, 9, 10, 12 ,13

Toxic chemicals, high water and energy consumption, tons of waste, bad working conditions: The textile industry has been referred to as a “dirty” sector for decades. While sustainable fashion is already becoming more popular, the home-textile industry is still stuck in the last century. Two German entrepreneurs are about to change that. Check out OOMAY on Instagram, LinkedIn and their Website.

The Vision

OOMAY makes use of innovative materials to produce high-quality sustainable home textiles. The team wants to set an end to poor working conditions and high environmental pollution.  
Breaking with the habits of traditional manufacturers, OOMAY products are not only much more environmentally and socially responsible – but also of high and long-lasting quality. Moreover, the company has partnered up with Eden Reforestation Projects to support the restoration of land and lives by regularly planting trees.

“In five years we will be THE brand for high-quality, sustainable and affordable home textiles, from shower towels to tablecloths.”
Johannes Gassner, Co-Founder

The Product

OOMAY is conquering the market with an innovative first product: High-quality bed linen made of eucalyptus fibers (“the best you ever slept with” as they say). The used material is officially called TENCEL™ Lyocell. Based on eucalyptus fibers, it brings three advantages to the table:

1) The production of eucalyptus textiles uses 10% of the water consumption compared to cotton. The eucalyptus trees come from FSC-certified forestry and production only uses renewable energy sources. You can find out more about this revolutionary technology here.    

2) The whole value chain is based in Europe. This decreases the environmental impact of transportation. Moreover, that allows for more transparnecy and OOMAY can guarantee fair working conditions throughout all suppliers.

3) Apart from letting you sleep with a better conscience, eucalyptus based bed linen is also more convenient than traditional textiles: The fabric is softer than silk, more temperature-regulating than linen, and absorbs moisture 50% better than cotton.  

“We founded OOMAY to bring the best quality into every home in a sustainable way and for a fair price - so that everyone can sleep better.”
Jan Kaye , Co-Founder

The Team

Jan and Johannes, the two founders, met during their Masters at CBS in Copenhagen. Once they decided to disrupt the textile industry together, they spent over a year researching and visiting the world's best manufacturers. Their demands were high: From the best quality and innovative materials to fair and ecological production. Finally, they were convinced by the benefits of eucalyptus based material.
Once a first supply chain was set up, the startup ran a successful crowdfunding campaign in 2020. Since then the company has constantly been featured in magazines and other media formats. Today you can buy the OOMAY bed linen in their own online shop.

The evolvia Project

Making returns green and lean: This is the challenge OOMAY passed on to the evolvia team. A high return rate is one of the largest environmental issues in e-commerce. Being a green organization, OOMAY has the goal to implement innovative handling of the returned goods, which is both, compatible with the sustainable values of the company and economically feasible.
Evolvia is proud to say: We developed a holistic returns strategy that does not only allow OOMAY to handle returned items in a responsible manner – but above all avoids returns before they even happen and therefore reduces the return rate to a minimum.

“Evolvia convinced us with creative methods, out-of-the-box thinking and way more results than expected. The achievements of the project will form the basis for our strategic decisions on how to deal with returns in online business in the future.“
Johannes Gassner, Co-Founder  

“Evolvia has developed an efficient and sustainable returns management strategy for OOMAY Home. Through an original analysis of returns reduction, benchmarking with direct competitors, and best practices, they were able to develop concrete implementation recommendations. The amazing thing was that they had concrete to-dos for us that we could immediately set to practice.“
Jan Kaye, Co-Founder

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